The UDE International Display Expo press conference was successfully held

Open the era of big display under the changing situation, the UDE International Display Expo press conference was successfully held

On the afternoon of May 12, the press conference of UDE International Consumer Electronics and Future Life Expo (hereinafter referred to as UDE2021) was successfully held. The organizer of the exhibition announced that two concurrent exhibitions-UDE International Display Expo and UDE International Consumer Electronics Expo will be held in July 2021. It will be held as scheduled at the Shanghai New International Expo Center from August 30th to August 1st. UDE International Display Expo is guided by the China Electronic Video Industry Association and hosted by Shanghai Shunlian Exhibition Co., Ltd. With the theme of "Opening the Big Display Era under the Changing Situation", it focuses on the latest display terminal applications, panels, chips, materials, equipment and other fields. Product new technology promotes the integration and coordinated development of the entire industry chain, and helps the display industry to become a strong country. The organizer introduced the preparations for this exhibition and revealed the highlights of the exhibition in advance.

The display industry is an important part of the electronic information industry. my country has become the world's largest display panel production base. It is estimated that the scale of China's new display industry will exceed 400 billion yuan this year, with an average annual growth rate of 26%, becoming a global industrial chain growth. New kinetic energy". In addition to changes in industrial scale, driven by technological progress, 5G terminal applications have brought huge market demand to the display panel industry. Global competition in new areas such as Mini/Micro LED, printed OLED, and laser display has begun; Under the guidance of industrial policies, new infrastructure represented by 5G and data centers has become a new driving force for economic growth; a series of policies such as the third product strategy, ultra-high-definition action plan, and promotion of information consumption have been released to guide the reconstruction of product order and business Model reconstruction; quality improvement, consumption upgrades, and development of the content service industry have become new growth drivers.

Integrate the entire industry chain of new displays, leading the industry's vane

Peng Jianfeng, Executive Secretary-General of the China Electronic Video Industry Association, said in his speech: "2021 is the year of the implementation of the 14th Five-Year Plan, the year of smoothing the domestic cycle and promoting the full implementation of the domestic and international dual cycles. Therefore, The holding of UDE2021 is of great significance for creating domestic consumer demand, smoothing the domestic cycle, guiding consumption upgrading, better satisfying the people’s ever-increasing upgrade of a better life, and promoting industrial transformation."

The "14th Five-Year Plan" period will be a critical period for the maturity of various new display technologies and a critical time for deciding whether they can be commercialized on a large scale. With the tilt of the panel industry to mainland China, the overall industrial chain supporting problems have become more and more prominent, especially in the context of economic development de-globalization, the localization of the industrial chain and the development of localization are becoming more and more urgent, and the upstream and downstream are coordinated and shared. Promoting the sustainable development of the industry has become a hot topic.

After two years of exploration, UDE has aggregated Samsung, LG, Sharp, TCL, Hisense, Skyworth, Xiaomi, Lerong, Guangfeng, China Star Optoelectronics, Tianma, CEC Panda, Visionox, Rouyu, Leyard, Leading brands such as Lehman Optoelectronics, National Star Optoelectronics, MediaTek, HDMI, Tunghsu, 800 million LCD, Qingyi Optoelectronics, and Chipone North. In 2021, UDE International Display Expo will be fully upgraded, focusing on technological progress and upstream technological innovation, focusing on displaying new technologies and new products in the fields of display terminal applications, panels, chips, materials, and equipment, establishing a new display technology weather vane, and creating closer and closer connections. A new display ecological chain with richer resources and wider scope.

New technologies, new products, new hot spots, creating a voice for the global display industry

Ju Xiang, the person in charge of the UDE project, gave an overall introduction to the UDE International Display Expo 2021: "UDE2021 will have an area of 50,000 square meters, and more than 200 exhibitors will bring their latest products to the exhibition, which will attract more than 50,000 professional visitors and more than 30 Tens of thousands of public visitors will visit the venue, and online and offline transactions are expected to exceed 1 billion yuan. Compared with previous sessions, this UDE International Display Expo will cover a wider range of industry chain companies, including Mini/Micro LED industry chain, Mini/Micro LED applications, The TFT-LCD/OLED industry chain, laser display industry chain and other cutting-edge technologies will be gathered on UDE2021, leading the industry trend in the next three to five years."

(Scope of exhibits at UDE International Display Expo)

With the launch of Apple's iPad Pro equipped with Mini LED backlight technology, Mini/Micro LED has been pushed to the forefront of the semiconductor display industry. In order to promote the high-quality development of the Mini/Micro LED display industry, at the same time as the UDE International Display Expo, the Mini/Micro LED Display Industry Branch will cooperate with Shunlian Think Tank to create the second Global Mini/Micro LED TechDays Technology Week. Technology Week breaks the traditional conference model and creates a new model of "industry achievement display + leader summit + business cooperation discussion + investor docking", and is launched around the theme "political industry, university, research and investment, mutual integration and symbiosis in the next five years".

The three-day Mini/Micro LED TechDays includes 10,000 square meters of Mini/Micro LED industry chain achievement display, new product release week, and the second Global Mini/Micro LED Display Leadership Summit attended by 2,000 people. At the same time, there will be industry The release of heavy white papers and the release of industry technical standards, as well as activities such as industrial commerce, investment and financing docking during TechDays, will create a new situation for industry win-win.

In recent years, the global new material and equipment industry has developed rapidly, and my country’s new material and equipment industry is in the second echelon. However, there are still many "stuck necks" in the development of upstream key materials and equipment. The domestic substitution demand is urgent, the market is huge, and the process is accelerating. . In the future, cutting-edge technology, materials and equipment, and domestic substitution will become the main theme of the industry's growth. This UDE International Display Expo has specially set up the "Frontier and Alternative Materials, Equipment Purchase Meeting" activities, focusing on cutting-edge technologies, materials, equipment and domestically-made alternative materials and equipment. It will organize TV, mobile phones, automotive applications, commercial applications, and panels. , Module and solution integrators, IC chip, packaging and other manufacturers to strengthen the effective docking of materials and equipment companies and panel companies, find buyers for materials and equipment companies, and find new products and alternative product supplies for panel companies Business, promote product display, technology release, and cooperation negotiation.

UDE International Display Expo continues to pay attention to the latest global technology hotspots and share industry trends. It will invite domestic and foreign technology experts, business leaders and representatives from various parties to create conferences and exchanges focusing on industry hotspots, practical cases, solutions and applications. The UDE2021 Global Mini/Micro LED Display Leadership Summit, UDE2021 China Laser Display Industry Summit and other concurrent conferences will gather leaders from upstream and downstream companies in the industry chain to talk to leaders and seek coordinated development of the industry chain.

Use new ideas to nurture new opportunities, open new games, gather industry forces, and share industry challenges and opportunities under the background of the era with a global perspective. All at Shanghai New International Expo Center UDE International from July 30 to August 1. Show fair.